Scaling Smarter with Rebecca Bonnington: Building a Coaching Model That Scales with Purpose

In this episode of the Scaling Smarter: Concept to Cash Flow Podcast, host David Hirschfeld, Founder and CEO of Tekyz, sits down with Rebecca Bonnington, CEO of Tricres, to explore how she built a scalable, tech-enabled coaching model that empowers other business coaches to grow with purpose. Rebecca shares candid insights from her entrepreneurial journey—including the failures that shaped her philosophy, the role of AI and workflow automation in scaling, and how she defines success on her own terms. For business coaches, consultants, and leaders seeking sustainable growth, this conversation is a masterclass in combining strategy, technology, and humanity.

Turning Failure into a Scalable Framework

Rebecca’s story is one of transformation—from running a traditional recruitment business to founding a company that teaches business coaches how to scale smarter. Her early ventures weren’t always smooth: a failed app launch and low engagement from self-serve courses taught her a powerful lesson—business owners don’t just want content; they want connection, accountability, and support.

That realization led to a major pivot. Rather than coaching small business owners directly, Rebecca began training business coaches to deliver her proven framework. Her approach removed high franchise barriers and replaced them with accessibility, flexibility, and community. Coaches can join Tricres without heavy fees or rigid contracts, giving them access to a thriving ecosystem of resources, tools, and ongoing mentorship.

Technology became the foundation of scalability. Through platforms like Kajabi and her AI-powered assistant “BB Coach,” Rebecca has automated onboarding, training, and support—allowing Tricres to reach more coaches without sacrificing quality. Yet, despite all the tech, her model stays deeply human. At its core, it’s about helping people build “kick-ass cultures” that balance profitability with purpose.

About Rebecca Bonnington

Rebecca Bonnington is the CEO of Tricres, a UK-based business dedicated to helping coaches and organizations build cultures that deliver growth, accountability, and joy. With over 16 years of experience, four books, and a passion for making leadership more human, Rebecca has trained hundreds of coaches across the globe through her scalable certification model.

About Tricres

Tricres empowers business coaches and consultants to grow their practices through proven frameworks, online training, and a thriving global community. The company’s mission is simple: to make workplaces more inspiring and businesses more successful by teaching leaders and coaches how to create positive, high-performing cultures.

Links Mentioned in This Episode

• Tricres

• Rebecca Bonnington on LinkedIn

Key Episode Highlights

• Why failure is an essential part of scaling—and how to turn mistakes into strategy.

• How Rebecca built a coaching model that multiplies impact through accessibility and community.

• The role of AI and automation in streamlining training, support, and workflow for business coaches.

• How to define success beyond revenue by focusing on personal fulfillment and work-life balance.

• Actionable strategies for business coaches looking to grow sustainably without burnout.

Conclusion

Rebecca Bonnington’s journey is proof that scaling smarter doesn’t always mean scaling bigger—it means scaling with clarity, purpose, and systems that support your values. By combining technology, community, and authenticity, she’s built a business that empowers others to do the same. For anyone building a coaching or consulting practice, this episode offers both inspiration and a roadmap for creating sustainable success.

If you’re ready to explore how smarter scaling can transform your software business, start by visiting Tekyz.com to learn more. And if you’re a founder, CEO, or business leader with a story worth sharing, apply here to be a guest on the Scaling Smarter: Concept to Cash Flow Podcast.